Product Catalog Websites for Exporters: What Should They Include?

Short answer: a good export catalog website lets overseas buyers get to know your company, see your products clearly, and send a quote request without having to ask over chat first. At a minimum it needs a company profile, a catalog by category with specifications, an English version, and an inquiry form.

Why do exporters need their own website?

Overseas buyers rarely purchase based only on social media photos. Before replying to an offer or ordering samples, they usually search for your company name on Google. Your own website on a business domain shows that your business is real and serious.

A website also makes your own work easier: you send one catalog link instead of dozens of photos and PDF files that go out of date every time prices or stock change.

Essential pages

• Home: who you are, your main products, and a button to get in touch.
• About the company: production location, experience, capacity, and photos of your workshop or team.
• Catalog by category: for example furniture, woven crafts, or home décor.
• Product details: one page per product, with photos and specifications.
• Contact / inquiry: a quote request form, email, and WhatsApp.

Product information buyers look for

Good photos alone are not enough. Buyers need data to calculate costs and decide. Include as much as you can:

Information	Example
Dimensions & weight	120 × 60 × 75 cm, 18 kg
Material & finish	Teak wood, natural oil finish
MOQ (minimum order)	50 pcs per design
Production capacity	Per month, based on your real capacity
Packaging	5-ply carton, quantity per container if available
Custom options	Color, size, or the buyer's logo

You don't have to show prices. Many exporters choose "price on request" because the price depends on quantity, packaging, and shipping terms.

Two languages, English at minimum

English is almost essential for export markets. An Indonesian version is still useful for agents, local partners, or domestic buyers. Make sure the translation is clean — wrong technical terms can make buyers hesitate.

Make it easy for buyers to contact you

• An inquiry form with fields for product, quantity, and destination country, so every request arrives clear.
• A WhatsApp button for buyers who want a quick answer.
• Email on your own domain (for example sales@yourbusiness.com) looks more professional than a free email address.

Manage products yourself with an admin panel

Export catalogs change often: new products, new photos, discontinued items. With an admin panel, you can add and edit products yourself without waiting for a developer every time.

Frequently asked questions

Do I have to show prices on the website?

No. Many exporters show only specifications and ask buyers to send an inquiry for a quote.

How many products should I show at the start?

Start with your best products whose photos and specifications are complete. Others can be added gradually through the admin panel.

Do I need languages other than English?

It depends on your target market. English is the most common starting point; other languages can be added if you target specific countries.

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Ayaz's Product Catalog / Export Website package includes a bilingual site (Indonesian & English), category and product detail pages, an admin panel, an inquiry form and WhatsApp button, plus first-year hosting and domain. It can be paid in 3 installments. See our pricing or get a free consultation via WhatsApp.