Catalog Websites for Furniture & Handicraft Exporters: How to Attract Overseas Buyers

Short answer: overseas buyers almost always check a supplier's website before sending a request for quotation. A catalog website that attracts buyers includes (1) an English catalog with clear photos and full specifications — dimensions, materials, finishes, MOQ, and lead time, (2) a convincing factory or workshop profile, (3) an inquiry form and a WhatsApp button, and (4) a domain and business email in your own name. With these, buyers can evaluate you directly, without going through an agent.

Why do furniture and handicraft exporters need their own website?

Buyers from Europe, the US, or Australia usually find suppliers through trade fairs, B2B marketplaces, referrals, or Google. Whichever route they take, the next step is almost always the same: they open your website to confirm your business is real, look at your products, and decide whether you fit their order.

Without a website, buyers can only judge you from a PDF catalog, photos on WhatsApp, or a marketplace page that looks like thousands of other suppliers. Your own website gives you three advantages:

• Trust. A domain and email in your business name (for example sales@yourbusiness.com) look far more professional than a free email address.
• Full control. You decide how your products are presented, with no format limits and no competitors on the same page.
• Less dependence on middlemen. Buyers can contact you directly, reducing agent commissions and miscommunication.

What should an export catalog website include?

1. A catalog in English (and Indonesian)

Most buyers read English, while your team and local buyers are comfortable in Indonesian. A bilingual website serves both. Group products into clear categories such as dining, outdoor, living room, rattan, or home decor.

2. Product details that answer buyers' questions

Buyers compare many suppliers at once. A complete product page saves rounds of emails:

• Clear photos from several angles, including close-ups of joints, weaving, or carving.
• Dimensions in centimeters and inches.
• Materials and finishes — for example teak, mahogany, synthetic rattan, or terracotta — and the available colors.
• MOQ (minimum order quantity) and production lead time.
• Packing information, such as carton size, CBM, or quantity per 20ft/40ft container.
• Prices can be shown or marked price on request. Many exporters prefer buyers to send an inquiry so the quote can match the order quantity.

3. A convincing company profile

Tell buyers who you are: where your factory or workshop is, when you started, your production capacity, and photos of your process. If you hold certifications such as SVLK (Indonesia's timber legality and sustainability verification) or FSC, display them clearly — buyers in many countries pay attention to timber legality.

4. An inquiry form and a WhatsApp button

Make it easy to reach you. An inquiry form that asks for the product, quantity, and destination country helps you reply with the right quote. A WhatsApp button suits buyers who want a quick answer.

5. Easy to manage yourself

New collections arrive every season. Make sure your website has an admin panel so you can add products, change photos, and update information yourself without waiting for a developer.

6. Fast and easy to find

Use the product names and keywords buyers search for, such as teak outdoor furniture manufacturer Indonesia or rattan basket supplier. Your website should also load quickly from abroad and work well on phones.

What does it look like?

• Ritz Gallery (real project). We built a web platform that connects an export furniture producer directly with global buyers, complete with an admin dashboard and order tracking. See the case study in our portfolio.
• Kayuwana Furniture (concept demo, fictional business). An example bilingual catalog website for a teak furniture exporter, with an admin panel and a request-for-quotation form. Try it at demo-furnitur.ayazgroup.id.

How much does it cost?

At Ayaz Website, the Product / Export Catalog Website package at Rp2,999,000 includes a bilingual website (Indonesian & English), category and product detail pages, an admin panel to manage your own products, photos, and prices, an inquiry form and WhatsApp button, basic SEO, SSL, initial input of up to 30 products, and 2 rounds of revisions. It takes about 2 weeks once all materials are complete. Domain and hosting costs are explained in How Much Does a Website Cost in 2026?

Frequently asked questions

I already sell through an agent. Do I still need a website?

Yes. Agents often send buyers to the supplier's website to see products and the company profile. A website also opens the door to new buyers who contact you directly.

Do I have to show prices?

No. You can show FOB prices, a price range, or write price on request and ask buyers to send an inquiry.

What if I have more than 30 products?

That's fine. Our team can input additional products for an extra fee, or you can add them yourself at any time through the admin panel.

Who owns the domain and the website?

You do. The domain is registered in your name, and after the final payment we hand over admin access, domain access, and the source code. The website is entirely yours.

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Want a catalog website that gives overseas buyers the confidence to contact you? Contact us for a free consultation, or see our full price list.